Lauren Brennan is a art director with five years of experience in the corporate and freelance setting. After graduating from Plattsburgh State University with a Bachelor of Fine Arts in Graphic Design, Lauren began her career with Titan Outdoor before bringing her talents to Adcorp Media Group. She has worked with a diverse client base on a variety of projects, giving her the opportunity to demonstrate her prowess of graphic design through an assortment of mediums. Lauren’s biggest strength as a designer is her ability to listen to her client’s wants and needs and use her creativity and eye for detail to bring their ideas to life.
In order to boost results and bring families back to the resort, the agency analyzed five years worth of data and isolated five most important factors—transportation used to get to the resort, lifestyle/personality cluster, age of child, economic stability indicator and occupation.
After identifying who Nickelodeon’s best customers were, RICG was able to target them using variable imagery content and Nickelodeon branded characters.
Using XMPie® to streamline and automate all of the variables, RICG was not only able to provide variable images, but also incredible personalization.
Along with the family name on the front of the piece, the address, imagery and QR code were unique to that family as well. The mailer was printed on a Xerox® iGen4® Press and finished using an offline UV coater.
The customization continued through the personalized URL, where the landing page, coupon and printable coloring page were variable based on the five criteria.
Out of 1,200 entries submitted this year, the work was judged to be exceptional by experts in hospitality, travel, tourism and media. Judges were asked to evaluate each entry based on its own merit and success in achieving its objectives.
FAVORITE THINGS IN THE WORLD...
THINGS I CAN NOT LIVE WITH OUT...
Canon EOS 70D DSLR
FRIENDS & FAMILY
When I am not playing with pixels here are some things that I fancy.
SOCIAL MEDIA MARKETING